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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Gheorghe Epuran

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#explainable ai Open access Sep 2026

Building the Wings and Flying Too Close to the Sun? A Daedalus–Icarus Framework for GenAI, Trust, and Sustainable Marketing

Generative artificial intelligence (GenAI) is reshaping digital marketing by expanding opportunities for personalization, content generation, automation, and consumer interaction, while simultaneously raising concerns about intrusion, manipulation, authenticity, autonomy, and trust. This conceptual study examines how G...

Gheorghe Epuran · 0 citations

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