Open access
Sep 2026
Artificial Intelligence for Personalized Marketing in Digital Learning Platforms: Trade-Offs Across Neighborhood, Behaviorally Segmented, and Neural Recommender Models
Artificial intelligence (AI) recommender systems operationalize personalized marketing by transforming behavioral data into individualized choice architectures, yet greater model complexity or personalization granularity need not improve every service objective. This study compares population-level item-neighborhood re...
Nerantzoula Sevaslidou, Eugenia Papaioannou, K. Assimakopoulos et al.
· Administrative Sciences · 0 citations