Skip to content

Author

Geetanjali Gupta

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Open access Sep 2026

A Study on Factors Influencing Consumers' Buying Behaviour: Gold

Gold has traditionally held a significant position in the Indian economy and society, serving not only as jewellery but also as a valuable form of savings and investment. The purchase and ownership of gold jewellery are influenced by cultural traditions, social status, financial security, and investment considerations....

Geetanjali Gupta · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.