Author

Gbemisola David Olusola

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Review Open access Oct 2026

HOUSEHOLD PURCHASE DETERMINANTS AND PATRONAGE OF CONSUMER GOODS IN IBADAN, OYO STATE, NIGERIA

This study focused on household purchase determinants and patronage of consumer goods in Ibadan, Oyo State, Nigeria. The study was carried out to identify the major factors influencing purchase behavior within the family. Survey research design was used and questionnaire served as the instrument for data collection. Th...

Gbemisola David Olusola, Obioma Tochi Joy · International Journal of Law... · 0 citations

Review Open access Oct 2026

PRODUCT SIZE AND CORPORATE PERFORMANCE OF BEVERAGE FIRMS IN SOUTH-WEST NIGERIA

This study investigated the relationship between product size and the corporate performance of beverage firms in South-West Nigeria. A survey research design was adopted, while structured questionnaires were used to collect data from the respondents. The data obtained were presented in tables and analysed using both de...

Gbemisola David Olusola, M. Azugama, F. C. Ibekwe · International Journal of Afr... · 0 citations

Review Open access Oct 2026

PRODUCT QUALITY AND CORPORATE PERFORMANCE OF BEVERAGE FIRMS IN SOUTH-WEST NIGERIA

This study investigated the relationship between product quality and the corporate performance of beverage firms in South-West Nigeria. A survey research design was adopted, while structured questionnaires were used to collect data from the respondents. The data obtained were presented in tables and analysed using both...

Gbemisola David Olusola, F. C. Ibekwe, M. Azugama · International Journal of Man... · 0 citations