Review
Open access
Sep 2026
Calibrating Professional Discretion in Artificial Intelligence-Supported Business-to-Business Selling
Abstract Artificial intelligence (AI) is becoming increasingly embedded in business-to-business (B2B) sales through applications such as lead scoring, forecasting, message generation, meeting summaries, customer relationship management, and next-best-action recommendations. Although these systems can improve speed and...
Garrett Hart, D. Burrell, Freddy Valle et al.
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