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Sep 2026

A decade of transformation from efficiency to intelligence: tracing the intellectual evolution of marketing and logistics research (2015–2025)

This study examines the intellectual evolution of marketing and logistics scholarship by analysing how themes, collaborations, and knowledge structures in the Asia Pacific Journal of Marketing and Logistics (APJML) have developed over the past decade, with particular attention to the journal's shift toward intellig...

Lai-Ying Leong, T. Hew, Jun-Jie Hew et al. · 0 citations

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