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G. Sah

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Open access Jul 2026

Effect of Social Media on Institutional Performance in the Nepalese Higher Education Institutions: A Qualitative Analysis Using the Extended UTAUT Model

The research concludes that social media plays a vital role in enhancing institutional performance, while users actively verify and filter information to maintain credibility and ensure the reliability of shared content.

G. Sah, Bhoj Raj Aryal, S. Shrestha · 0 citations

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