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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Fransisca Sestri Goestjahjanti

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Review Open access Oct 2026

Adoption of QRIS in MSME Marketing: The Influence of Digital Transformation, Financial Literacy, and Customer Trust on Marketing Performance

This study aims to examine the role of Quick Response Code Indonesian Standard (QRIS) adoption as a mediating mechanism linking financial literacy, customer trust, and perceived ease of use to MSME digital transformation in ASEAN emerging economies. The study addresses a critical gap by positioning QRIS not merely as a...

Mi'raj Akbar Pradianto, Endang Dwi Amperawati, Catur Sugiarto et al. · 0 citations

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