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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Francesca Merlo

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Open access Aug 2026

GUEST 2.0: empowering digital transformation strategy and innovation management

The main contribution is a structured synthesis of the core elements and decision-making processes involved in strategizing digital transformation, which advances the digital transformation–innovation management interface by providing theoretically grounded, actionable tools for strategizing while executing.

Francesca Merlo, Guido Perboli, Hajnalka Vaagen · 0 citations

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