The Influence Of Sharia Financial Literacy, Religiosity And Halal Lifestyle On Impulse Buying Of Halal Fashion Of Generation Z In Tuban Regency
The development of digital commerce has increased the tendency of Generation Z to make spontaneous purchases, including halal fashion products. This study aims to analyze the influence of Islamic financial literacy, religiosity, and halal lifestyle on impulse buying of halal fashion among Generation Z. This quantitativ...