Pengaruh Harga, Kualitas Produk, dan Promosi terhadap Keputusan Pembelian Kopi Kenangan pada Mahasiswa Sekolah Vokasi IPB
This study aims to analyze the relationships between price, product quality, and promotion and the purchase decisions of Kopi Kenangan among students of the Vocational School of IPB University. This study employed a quantitative approach with an associative research design. Primary data were collected through an online...