Unveiling the Effects of International Marketing Agility on Business Performance Through Innovation Capability in the Market Turbulence Condition: Why Mediating and Moderating Role Insights Matter
The research gap between the moderating effect of market turbulence and the mediating effect of innovation capability on the business performance and international marketing agility of craft small and medium companies (SMEs) in the Yogyakarta Special Region Province is addressed in this study. This study employed a qua...