Fatih Mehmet Kıyak

HOW DOES RELIGIOUS SOCIAL CONTROL STEER CONSUMER CHOICE S-O-R EVIDENCE ON UMRAH INTENTION

This study examines how religious social control and religious guilt shape Umrah intention by employing the Stimulus–Organism–Response (S-O-R) framework. Religious social control is conceptualized as the stimulus, religious guilt as the organismic state and Umrah intention as the behavioral response. Data were collecte...