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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Fansuri Munawar

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Review Open access Jul 2026

Growth Hacking Capability of SMEs: The Roles of Digital Mindset, Collaborative Capability, and Organizational Agility

Purpose: This study examines the Growth Hacking Capability (GHC) of creative industry Small and Medium-sized Enterprises (SMEs) in West Java, Indonesia. Drawing on Dynamic Capability Theory, this study conceptualizes GHC as an organizational capability that enables SMEs to learn from customer data, pilot small experime...

Fansuri Munawar, Rini Handayani · 0 citations

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