Effects of Human-AI Voice Interaction in Sports Commentary on Perceived Credibility, Emotional Response, and Cognitive Recall
This study examines how commentary source (human vs. artificial intelligence [AI]), commentator gender, and accent shape perceived credibility, affective responses, and cognitive recall in sports broadcasting. A 2 (source) × 2 (commentator gender) × 2 (accent) between-subjects experiment (N = 867) showed that human-voi...