Skip to content

Author

Fakhrurrosi Fakhrurrosi

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Open access Aug 2026

Attention Economy in Digital Marketing Communication: How Authentic and Humorous Social Media Content Drives Audience Engagement in Food-Sector SMEs

Purpose: This study examines how attention economy strategies are enacted in digital marketing communication through the Instagram content of a small and medium-sized enterprise (SME) in Indonesia’s food sector, Aldi’s Burger. Design/methodology/approach: A descriptive qualitative design employing reflexive thematic co...

Mazya Aina Faza, Jesica Jesica, Azzara Azzara et al. · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.