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Author

Fahrina Mustafa

2 papers indexed here

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Open access Sep 2026

Competitive Growth Strategy in the Wardah Beauty Product Industry: Integrating IFAS, EFAS, and SWOT Approaches

The Wardah beauty products (Wardah) industry faces increasing competitive pressure arising from changing consumer preferences, price sensitivity, health-oriented lifestyles, digital purchasing behavior, and intensified competition among established and emerging brands. This study aims to formulate a competitive growth...

Fahrina Mustafa, Mirzalina Zaenal, A. Herdiyana et al. · 0 citations
Review Open access Sep 2026

The Effects of Knowledge Sharing Capability, Innovation Culture, and Interorganizational Trust on Innovation Ecosystem Performance in Digital MSMEs

This research aims to analyze the effect of Knowledge Sharing Capability, Innovation Culture and Interorganizational Trust on Innovation Ecosystem Performance in digital MSMEs. The survey method by means of a quantitative approach was applied to owners, managers and workers of digital MSMEs. The purposive sample approa...

C. Lumingkewas, T. W. Hendratni, Josef Hernawan Nudu et al. · 0 citations

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