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Ersa Juliana

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Open access Oct 2026

The Influence of Storytelling Marketing, Content Quality, and Influencer Credibility on Purchase Decision[EJ1.1] Through Purchase Intention as an Intervening Variable on Time Phoria Products by a [o2.1]Dosen Kecantikan

This research is motivated by the increasingly important role of influencers in marketing cosmetic products through social media, particularly for relatively new brands such as Time Phoria. This study aims to analyze the influence of storytelling marketing, content quality, and influencer credibility on purchase intent...

Ersa Juliana, Nikma Yucha · 0 citations

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