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Author

Erna Handayani

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Open access Oct 2026

The Influence of Social Media Marketing and Electronic Word of Mouth on Visiting Interest through Perceived Value at Kampoeng Kauman Heritage

Digital transformation has changed how tourists gather information and evaluate travel decisions, making digital sources such as social media increasingly important in shaping visitors’ perceptions and behavioral intentions. However, the roles of Social Media Marketing (SMM) and Electronic Word of Mouth (E-WOM) in shap...

Muchammad Agung Setyo Widodo, Totok Haryanto, Meydy Fauziridwan et al. · 0 citations

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