Review
Open access
Jul 2026
AI DRIVEN CUSTOMER RELATIONSHIP MANAGEMENT AS A TOOL FOR MANAGERIAL AGILITY UNDER ECONOMIC UNCERTAINTY AND DIGITAL DISRUPTION: A SYSTEMATIC LITERATURE REVIEW
The results suggest that AI driven CRM creates value not only by automating customer management activities, but especially by improving the quality and speed of managerial decisions, but also argues that agility cannot be produced by technology alone.
Erick-Nicolae Furduescu
· Business Excellence and Mana... · 0 citations