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Author

Enggun Gunawan

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Review Open access Jul 2026

The Effect Of Minimum Capital On Investment Interest With Investment Motivation As A Moderating Variable

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector operate in a hyper-competitive market characterized by low entry barriers and rapidly changing consumer preferences. This study analyzes the critical impact of digital marketing capability and product innovation on the marketing performance of culinary...

Vidya Ramadhan Putra Pratama, Smita Catur Sudyantara, Enggun Gunawan et al. · 0 citations

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