Driving Sustainable Innovation through Digital Transformation: A Behavioural Model of the Upcycling Craft Industry in Indonesia
Background Digital transformation has emerged as a key driver of competitiveness across industries, yet its adoption in the upcycling craft sector remains insufficiently explored. Existing studies often focus on large enterprises, leaving a research gap in understanding how micro-scale, resource-constrained upcycling b...
Faza Wahmuda, Ellya Zulaikha, Hadziq Fabroyir
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