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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

Author

Eliza Meiyani

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2 papers indexed here

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Open access Sep 2026

Managerial capability, market orientation, and business performance in coastal agribusiness SMEs: the mediating role of innovation capability in South Sulawesi, Indonesia

Business performance in coastal agribusiness SMEs is increasingly challenged by environmental uncertainty, fluctuating market conditions, and limited organizational resources. While previous studies have highlighted the importance of organizational capabilities, limited attention has been given to how these capabil...

S. Sulhan, Eliza Meiyani, Rosita Marhan et al. · 0 citations
Review Open access Sep 2026

Artificial intelligence-driven personalization in digital marketing: effects on customer experience, purchase intention, and AI-supported managerial responsiveness

Artificial intelligence (AI)-driven personalization has become a central strategy in digital marketing; however, existing studies provide a limited understanding of how AI simultaneously influences customer experience, consumer behavior, trust, and perceived organizational responsiveness. This study examines...

Muchlis Abbas, Arnida Arnida, Muhammad Younus et al. · 0 citations

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