Review
Open access
Sep 2026
Comparing the Challenges of Implementing Artificial Intelligence in the Marketing Technology Markets: Russia vs. China
A pioneering comparison of the two countries’ market structures was conducted using an accepted international practice segmentation methodology and evidence from the Russian market shows that the process of adopting AI in corporate marketing depends on company size and prior AI experience.
Ning-Tao Zhu, Elena Slepenkova
· BRICS Journal of Economics · 0 citations