FEAR OF MISSING OUT (FOMO) AND IMPULSIVE BUYING IN THE TIKTOK ECOSYSTEM: A SYSTEMATIC REVIEW FROM A SHARIA ECONOMICS PERSPECTIVE
The integration of entertainment, social interaction, and commerce on TikTok has created a digital environment in which consumers are continuously exposed to trends, influencers, limited-time promotions, and instant purchasing facilities. This study systematically synthesizes evidence on Fear of Missing Out (FOMO) and...