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Open access
Aug 2026
BUSINESS STRATEGY FORMULATION FOR SALES RECOVERY FOLLOWING A DECLINE
This study aims to analyze the influence of marketing strategy, product innovation, and operational efficiency on sales performance, with market conditions serving as a mediating variable at PT Inti Prima Rasa. The study is motivated by the company's sales performance decline in 2024, which was influenced by changing m...
Dimas Surya, Bhaskara, A. Hermawati et al.
· Journal of Education and Tea... · 0 citations