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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Edy Yulianto Putra

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2 papers indexed here

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Review Open access Oct 2026

Creating Social Value in SMEs: Unpacking The Roles of Digital Innovation, Community Engagement and Local Economic Empowerment

Micro, small, and medium-sized enterprises (MSMEs) in Batam have increasingly adopted digital platforms, social media, digital payment systems, and online services. However, these technological advancements have not always been accompanied by stronger community engagement or improvements in local economic outcomes. Thi...

Liony Febriana, Wisnu Yuwono, Edy Yulianto Putra · 0 citations
Open access Sep 2026

Cross-Selling Opportunities, Customer–Company Identification, Product Evaluation, and Digital Strategy on Purchase Intention: The Mediating Role of Customer Satisfaction in Bank Saving and Deposit Products

This study aims to examine how cross-selling opportunities, customer-company identification, product evaluation, and digital strategy influence purchase intention, specifically evaluating the mediating role of customer satisfaction for savings and deposit products in the Indonesian banking sector. Utilizing a quantitat...

Edy Yulianto Putra, Villa Cindy, Ferdinand Nainggolan · 0 citations

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