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Author

Edy Yulianto Putra

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Open access Sep 2026

The Roles of Brand Trust and Attitude in Indonesian Gen Z Plant-Based Food Purchases

Purpose: This study aims to analyze how perceived value, self-efficacy, and social influences affect attitudes and brand trust, and how these factors impact the online purchase intention for plant-based foods among Generation Z in Batam City.Research Methodology: This study employs a quantitative approach and purposive...

Andina Fasha, Joanne Joanne, Edy Yulianto Putra et al. · 0 citations

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