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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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E. T. Ebitu

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Review Open access Aug 2026

Effects of Online Marketing Strategies on the Performance of Small and Medium Enterprises in Calabar Metropolis, Nigeria

The increasing adoption of digital technologies has transformed the marketing landscape, creating opportunities for small and medium-sized enterprises (SMEs) to improve their competitiveness and performance. Despite the growing relevance of online marketing, many SMEs in Calabar Metropolis continue to face challenges l...

E. T. Ebitu, Uduakobong Otu, I. Doddanavar et al. · 0 citations

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