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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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E. Satiti

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Open access Aug 2026

Digital Transformation through the OYO Business Model: A Qualitative Case Study of Collection O 30 Amega Crown Surabaya

Findings show digital transformation was implemented through the OYO OS system, staff training, standardized operating procedures, and digital marketing, improving occupancy, service efficiency, and online ratings, but the hotel faced structural challenges, most notably centrally controlled dynamic pricing and overbooking risks.

Mohammad Soleh Fathur Rozi, E. Satiti, Titik Akiriningsih · 0 citations

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