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E. Ngowi

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Open access Sep 2026

Heterogeneous effects of marketing strategies on sunflower oil processing small and medium enterprises performance in Tanzania: Mixed-methods evidence from Singida Region

Sunflower oil processing small and medium enterprises (SMEs) in Singida Region, Tanzania, face persistent performance challenges despite growing domestic demand and government support for import substitution, yet limited evidence exists on whether specific marketing strategies differentially affect enterprise outcomes....

J. Mshana, E. Ngowi, Allan Tumain et al. · 0 citations

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