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E. Ifensor

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Open access 2026

Code-Switching and Multilingualism as Strategic Entrepreneurial Tools: Evidence from Nigeria, South Africa, and India

Linguistic diversity is a defining feature of entrepreneurial environments in postcolonial societies such as Nigeria, South Africa, and India. In these contexts, entrepreneurs routinely navigate multiple language codes within a single communicative act, deploying code-switching and multilingual repertoires not incident...

E. Ifensor · 0 citations

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