Open access
Oct 2026
Understanding Consumer Preferences for Millet-Based Products: Evidence from an Emerging Urban Market
The resurgence of interest in the millet-based products in India is attributed to the increasing demand for climate-resilient agriculture and sustainable health-conscious diet choices in urban areas. Despite rising health consciousness and robust institutional promotion, there exists a disparity in millet consumption....
Priyanshi Sharma, N. Chandel, D. Choudhary et al.
· International Journal of Dru... · 0 citations