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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Duong Thuy Pham

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Open access Sep 2026

AI-generated content in marketing: A bibliometric and future research agenda

The thematic evolution analysis demonstrates a clear transition from broad technological concepts such as generative AI and artificial intelligence toward specialized concerns related to advertising, consumer behavior, authenticity, trust, AI disclosure, and ethical governance, indicating that AIGC research is moving b...

A. D. Tran, Duong Thuy Pham · 0 citations

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