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Duong Ngoc Pham

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Review Open access Sep 2026

How does green perceived value drive green purchase intention? The parallel mediating roles of green trust and customer engagement

Type of the article: Research ArticleAbstractVietnam’s green consumption transition is accelerating under national policy pressure (the 2021–2030 Green Growth Strategy targets 30% green product penetration by 2030) yet actual purchasing behavior remains constrained by psychological barriers that price-focused explanati...

Dat Van Nguyen, Duong Ngoc Pham, Quanh Thi Hoang Vo · 0 citations

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