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Dr. Sameer Pawar

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#explainable ai Open access Oct 2026

AI-Driven Customer Analytics and Personalized Marketing: Examining Customer Experience, Loyalty and Purchase Intention In Digital Markets

The present study investigates how AI-driven customer analytics and personalised marketing influence customer experience, customer loyalty and purchase intention in digital markets, applying a Stimulus-Organism-Response framework extended with privacy concerns as a boundary condition. Data were drawn from a quantitativ...

Dr. Sameer Pawar · 0 citations

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