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Dr. Normal Mat Jusohr

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Review Open access 2026

AI-Powered CRM Systems and Customer Experience Transformation: Balancing Hyper-Personalization, Data Privacy, and Digital Trust

A novel conceptual framework is developed that integrates AI-driven personalization with responsible data governance and is proposed as a foundation for future empirical validation, offering organizations practical guidance.

Paravintharan s/o Ramasamy, Siow Vindy, P. Sivakumar et al. · 0 citations

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