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Dr. (Mrs). Vaishali Nadkarni

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#explainable ai Open access Oct 2026

Understanding Consumer Behavior Through AI-Driven Predictive Analytics

Abstract: The rapid proliferation of artificial intelligence (AI) and big data analytics has fundamentally transformed how organizations understand, predict, and influence consumer behavior. Despite the growing adoption of AI-driven predictive analytics in marketing, there remains limited theoretical integration explai...

Dr. (Mrs). Vaishali Nadkarni · Zenodo (CERN European Organi... · 0 citations