Ayurveda In The Digital Age: A Trans-Disciplinary Framework Linking Fintech Innovation, Digital Transformation, Sustainability And Societal Well-Being In A Globalized World
The twenty-first century is characterized by rapid technological advancement, financial innovation, and global digital interconnectedness. While FinTech and digital transformation reshape economies and governance structures, global society simultaneously faces health crises, lifestyle disorders, ecological imbalance, and sustainability challenges. Ayurveda, an ancient Indian knowledge system rooted in holistic health and ecological harmony, provides conceptual foundations that align strongly with modern sustainability and human-centered innovation paradigms. This study explores Ayurveda as a transdisciplinary framework capable of integrating with FinTech ecosystems, digital health technologies, and sustainable development models. Using a mixed-method research design combining conceptual analysis, secondary data synthesis, and statistical interpretation, the study evaluates how Ayurvedic principles can contribute to digital healthcare financing, preventive health economics, wellness entrepreneurship, and sustainable societal transformation. Data interpretation demonstrates that digitalization enhances accessibility, personalization, and scalability of Ayurvedic healthcare, while financial technologies enable inclusive wellness ecosystems. The findings indicate that integrating Ayurveda with digital platforms and financial innovation improves healthcare efficiency, promotes preventive economics, reduces long-term healthcare expenditure, and supports Sustainable Development Goals (SDGs). The study proposes an “Ayurveda–Digital Sustainability Nexus Model” linking traditional knowledge, digital innovation, financial inclusion, and societal resilience. The research concludes that Ayurveda is not merely a medical tradition but a strategic knowledge framework capable of guiding ethical digital transformation and sustainable global futures.