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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Donny Arif

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Open access Sep 2026

Pengaruh Kemudahan Penggunaan dan Promosi Cashback terhadap Perilaku Konsumsi dengan Nilai yang Dirasakan sebagai Variabel Mediasi pada Pengguna Dompet Digital

The development of e-wallet usage has driven changes in people's behavior in conducting digital transactions, particularly among Generation Z. This study aims to analyze the influence of Perceived Ease of Use and Cashback Promotion on Consumption Behavior, with Perceived Value as a mediating variable, among GoPay e-wal...

I. Fadilah, Dewi Indar Rohmaniya, Eka Putri Rahmawati et al. · 0 citations

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