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Diki Dwi K

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Review Open access Aug 2026

Systematic Literature Review of Research on Service Quality in Business-to-Consumer Markets

Background: In an increasingly aggressive business environment, companies are compelled to deliver optimal service quality as a strategic effort to retain customers. This article aims to analyze the latest developments in service quality research through a Systematic Literature Review (SLR) of 64 relevant articles sour...

Diki Dwi K, Kadarisman Hidayat, Anni Rahimah · 0 citations

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