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Diana Qotrunnada

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Review Open access Sep 2026

Influence of Lifestyle, Consumer Perception, and Social Environment on Purchase Decisions on Shopee

The rapid development of digital commerce has changed consumer purchasing behavior and increased the importance of factors that shape online purchase decisions. This study aims to examine the influence of lifestyle, consumer perception, and social environment on purchase decisions among Shopee users in the Greater Jaka...

Diana Qotrunnada, Budi Suryowati · 0 citations

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