Peer Review Report For: The Impact of Green Advertising and the Mediating Role of Perceived Credibility on Consumers’ Purchase of Lontar-Based Products in Indonesia [version 1; peer review: 1 approved with reservations]
Background The growing concern over environmental issues has increased interest in eco-friendly packaging as an alternative to conventional plastic. In Indonesia, packaging made from lontar leaves represents a sustainable option that is also closely related to local resources and practices. However, consumers are often...