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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Dheeraj Tewari

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Open access Sep 2026

Green Marketing and Environmental Cost Accounting: Evaluating Financial Performance and Sustainability Outcomes

This study investigates the relationship between Environmental, Social, and Governance (ESG) performance and firms’ financial health within the context of sustainability and green signalling. Drawing on signalling theory and the resource-based view, the research examines whether ESG performance serves as a credible ind...

Swapnil Tawde, Dheeraj Tewari, Anurag Agarwal · 0 citations

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