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Author

Deswa Budi Nuranto

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Review Open access Aug 2026

Kualitas Layanan, Brand Image, dan Persepsi Harga terhadap Loyalitas Mahasiswa melalui Kepuasan

Competition among private universities requires educational institutions to maintain student loyalty by creating superior educational value. This study aims to analyze the effects of Service Quality, Brand Image, and Price Perception on Student Loyalty, with Student Satisfaction as a mediating variable at Budi Luhur Un...

Deswa Budi Nuranto, Agus Sriyanto · 0 citations

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