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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

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Deepti

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Review Open access Aug 2026

Human vs. AI Influencers: Understanding Consumer Engagement and Brand Attachment

The swift rise of computer-generated “virtual” or artificial-intelligence (AI) influencers, in parallel with traditional human endorsers, has prompted brands to reconsider which type of influencer more effectively fosters consumer engagement and brand loyalty. This study utilizes source credibility theory, parasocial i...

P. C. Reddy, Arputha Sahaya Raj J, V. Hiremath et al. · 0 citations

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