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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Dedi Kurnia

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2 papers indexed here

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#data science Review Open access Dec 2026

The Influence Of Live Streaming Shopping And Influencer Marketing On Purchase Intention With Consumer Trust As An Intervening Variable Among Tiktok Shop Consumers In Pekanbaru City

The development of digital commerce through social media has transformed consumer behavior in obtaining information and making online purchasing decisions. TikTok Shop utilizes live streaming shopping and influencer marketing to increase consumer interaction and encourage purchase intention. In this context, consumer t...

Dedi Kurnia, R. Akbar, H. Rahmat et al. · 0 citations
Open access Dec 2026

The Influence of Digital Marketing Capability and Marketing Innovation on Marketing Performance through Customer Engagement among SMEs in Kampar Regency

This study aims to examine the effect of Digital Marketing Capability and Marketing Innovation on Marketing Performance through Customer Engagement among Small and Medium-sized Enterprises (SMEs) in Kampar Regency, Indonesia. The study is motivated by the increasing importance of digital technology and marketing innova...

R. Akbar, Dzulhijjah Yetti, Yedi Sispurwanto et al. · 0 citations

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