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Dara Tazkia Almuna

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Review Open access Oct 2026

The moderating role of Islamic Apparel Brand Personality in Thai fashion purchase intention through shopping proxy services among Muslim women in Banda Aceh

Purchasing Thai fashion through shopping proxy services (jastip) provides a cross-border consumption context for examining the roles of consumer attitudes, perceived behavioral control, and Islamic brand personality in Muslim women's purchase intentions. This study aims to examine the effects of attitude and perceived...

Dara Tazkia Almuna, Novi Indriyani Sitepu, Hendra Halim · 0 citations

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