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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Daniel Pokorny

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#small language model Open access Sep 2026

Search Does Not Just Change Who AI Recommends. It Changes the Words It Uses.

This study tests whether enabling web search changes not only which brands an AI model recommends, but also the vocabulary it uses to describe them. We reused the same 50 buyer-intent prompts across two conditions: web search enabled and web search disabled. Category and prompt set were held constant, allowing the anal...

Daniel Pokorny · 0 citations

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