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Dang-Hai Le

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Review Open access Jul 2026

Factors Influencing Young Consumers’ Intention to Choose Green Products: Evidence from Hanoi

This study examines the factors influencing young consumers’ intention to choose green products in Hanoi, Vietnam. Drawing on the Theory of Planned Behavior and the green consumption literature, the study evaluates five groups of antecedents: personal factors, social influence, environmental awareness, green product at...

Huyen Thi Thanh Le, Dang-Hai Le, Huyen Thi Ngoc Nguyen et al. · 0 citations

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